Fuse Science have been using athletes such as Tiger Woods, Arian Foster, David Ortiz and many others to endorse the Fuse Science brand and products.
While there is nothing wrong with using celebrity endorsers, as it is a great way to get a brand out there.
A great example that helped a small company get some brand awareness is when Rap artist Curtis Jackson, known as 50 Cent, endorsed Vitamin Water early on when the company was unknown. As part of the endorsement deal, 50 Cent obtained a minority share of the company. The company went on to be very successful and is now owned by Coca-Cola.
Getting back to Fuse Science — So is Fuse Science really a scam? …